Double Tap

How Double Tap ran a FIFA campaign to 1.38B+ views with CultureX

Double Tap is a global influencer marketing agency based in Spain, with FIFA, Adidas and Audi on its client list. Campaigns at that level run across markets, languages and dozens of creators at once. The agency needed a faster way to vet creators, track every post and put a hard number on the results.

1.38B+Views generated across campaigns
2K+Hours saved on manual work
24,261Better ROI per campaign
INTRODUCTION

Creator vetting, automated tracking and campaign reporting at FIFA scale

Double Tap moved its whole campaign operation onto CultureX for the FIFA work: vetting before contracts were signed, tracking from the moment content went live, and reporting the client could open the same day. Every creator, post and rupee of spend stayed measurable throughout

  • Vet creators with AI checks before signing them
  • Detect and track every post automatically once it goes live
  • Watch engagement and reach on a live dashboard
  • Build campaign reports without stitching spreadsheets together
THE SOLUTION

Double Tap moved discovery, tracking and reporting onto CultureX. AI analytics score each creator in seconds, fake follower checks included, so vetting stopped delaying launches

  • Instant creator vetting with AI analytics
  • Automatic post detection and tracking
  • Live engagement, reach and conversion data in one dashboard
THE RESULT

The FIFA work crossed 1.38 billion views, measured rather than estimated. ROI per campaign improved by 30%, and the agency saved more than 2,000 hours of manual effort. Reporting that used to take days was ready before the client asked for it.

Aviv Levy
Aviv Levy
Aviv LevyFounder and CEO of Double Tap

CultureX has made influencer marketing so much easier for us. From tracking performance to optimizing campaigns, everything is seamless. It’s saved us time, improved engagement, and helped us get better results, especially for big campaigns for FIFA!

2K+Views measured
30%Better ROI per campaign
1.38B+Hours saved
LiveReporting during the campaign

Double Tap and CultureX: bigger campaigns, faster reporting

Double Tap keeps its largest campaigns on CultureX. Discovery, tracking and reporting sit in one workflow, and the hours that went into spreadsheets now go into creative decisions.

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