How ToggleHead shortlisted 36,462 creators and lifted ROI 40% with CultureX

AI creator shortlisting and live ROI tracking across 16.9Cr+ of spend

ToggleHead used CultureX to close the gap between a brief landing and a campaign launching. Automated scoring shortlists creators the same day, one dashboard watches every live campaign, and spend decisions run on ROI data that arrives in minutes rather than days.

• Shortlist creators with AI matching and automated scoring
• Verify creators in hours instead of days
• Monitor every campaign from a single dashboard
• Steer ₹16.9 crore+ of spend with live ROI data

15-hour creator searches and campaign data scattered across 8 platforms

• Manual creator searches took up to 15 hours per campaign
• Campaign data sat scattered across 8+ platforms
• ROI analysis arrived 48 to 72 hours late

Verification stretched across days because the data sat on different platforms, and the scatter created blind spots in performance monitoring. Budget decisions ran a step behind the campaign they were meant to steer. Each delay fed the next: a slow shortlist meant a late launch, and late data meant the optimization window had already closed.

ToggleHead rebuilt the workflow on CultureX. Automated performance scoring vetted 36,462 creators, cutting research from days to hours and matching each campaign to the right people.

• AI creator selection with automated performance scoring
• One tracking dashboard with live metrics and alerts
• Budget steering with live ROI across ₹16.9 crore+ of spend

All campaign monitoring moved into a single view, so optimization happens mid-flight instead of afterwards. Data-backed allocation scaled the winning campaigns and pulled back the underperformers quickly. The 48-hour wait for answers disappeared, and so did most of the 15-hour searches.

Campaign execution sped up by 45%. The agency’s campaigns generated 76.6M+ views, ROI improved 40% on optimized spend, and shortlisting went from the slowest step in the process to one of the fastest.

ToggleHead and CultureX: faster launches, higher ROI

Campaigns now launch sooner, adjust while they run and report themselves at the end. And the 36,462 shortlisted creators work as a library the agency draws on for every new brief.

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