CultureX case study with Snapdeal

How Snapdeal improved campaign efficiency by 60% with CultureX

Snapdeal is one of India's largest e-commerce platforms. Its influencer marketing ran at marketplace scale on a fragmented process: campaigns on different trackers, budgets in different sheets, results in different formats. Snapdeal centralized all of it on CultureX.

60%Better campaign efficiency
40%Less setup time
2.5xEngagement improvement
Introduction

Centralized campaign management and budget optimization at marketplace scale

When a marketplace runs influencer campaigns across dozens of categories at once, small process leaks turn into big ones. Snapdeal moved to CultureX to end the fragmentation: one place to find creators, spend budget and read results.

  • Find relevant creators quickly with performance data
  • Optimize budget allocation while campaigns run
  • Manage every campaign from a single workspace
  • Report results in one consistent format
The problem

Fragmented tools and siloed data at marketplace scale

  • Campaigns ran disjointed across influencers and platforms
  • Budget decisions were made without real-time numbers
  • Performance data sat in silos, blocking honest analysis

Inefficiency crept into every handoff between tools and teams. Without live numbers, budget calls were made late and corrected later, and with data in separate pockets, quick adjustment was nearly impossible. Each individual campaign looked fine. The system around them was where the losses hid.

The solution

CultureX became the single system. The right influencers surface quickly through performance data rather than gut calls.

  • Fast creator discovery backed by performance data
  • Live budget optimization while campaigns run
  • One reporting view for every campaign

Real-time analytics move spend to what works while campaigns are still running. Every campaign’s performance now lives in one place, so evaluating and adjusting became routine. The teams stopped reconciling versions of the truth and started working from one.

The result

Campaign efficiency improved 60%. Setup time dropped 40%, engagement improved 2.5x, and influencer marketing at Snapdeal went from a collection of efforts to a single measurable program.

Mayank Jain
Mayank Jain
Mayank JainCh ief Product Officer and Head of Marketing, Snapdeal

CultureX has revolutionized our influencer marketing strategy, delivering remarkable results across the board. The platform has enabled us to reduce campaign setup time by 40%, optimize our marketing budgets with data-driven insights, and achieve a 2.5x improvement in campaign engagement rates. It’s been a game-changer for our team’s productivity and effectiveness.

60%Better campaign efficiency
40%Less setup time
2.5xEngagement improvement
1Platform for the whole program

Snapdeal and CultureX: one platform, measurable campaigns

Snapdeal now runs influencer marketing the way it runs the rest of its business: centralized, measured and quick to adjust. The 60% efficiency gain came from closing every small leak at once rather than one big fix.

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