CultureX case study with Soch Apparels

How Soch Apparels lifted regional engagement 45% by finding the right influencers

Soch Apparels is a leading ethnicwear brand built on Indian craftsmanship and contemporary design for women. Its growth plan depended on connecting with audiences region by region, which meant finding creators who genuinely belonged to those regions and that aesthetic.

45%Regional engagement lift
4Metro regions targeted
HigherConversions from targeted regions
Introduction

Regional influencer discovery for an ethnicwear audience

Ethnicwear sells differently in Delhi than in Bengaluru. Soch needed influencers with real followings in specific cities, a genuine connection to Indian craft and audiences that actually engage. CultureX let the brand search on exactly those terms.

  • Search creators by city and regional following
  • Match influencers to the ethnicwear niche
  • Check authenticity and audience quality before partnering
  • Prioritize engagement rates over follower counts
The problem

Follower counts couldn’t answer Soch’s real questions

  • Regional reach was hard to verify from the outside
  • Creators with a genuine ethnicwear connection are rare
  • Audience authenticity had to be proven, not assumed

The brand needed creators who could genuinely engage audiences in particular cities, and a large national following says little about that. Soch’s customers love Indian craftsmanship and ethnic style, a niche most influencers only visit. And because the brand trades on authenticity itself, it wanted partners with a real relationship to their audience, especially those who celebrate Indian culture and style.

The solution

CultureX searched on what actually mattered. Location-based targeting found creators with strong followings in Delhi, Mumbai, Kolkata and Bengaluru specifically.

  • Location-based creator search across 4 metro regions
  • AI matching to the brand’s aesthetic and audience
  • Selection by engagement rates and authenticity scores

AI analytics matched influencers to the brand’s aesthetic and audience rather than the broad fashion category, and engagement plus authenticity data drove selection instead of raw follower numbers. The shortlists got smaller and the results got bigger, which is usually the sign the targeting is right.

The result

Regional engagement rose 45%, and conversions from the targeted regions climbed with it. The campaigns felt local to the audiences they reached: creators they already trusted, talking about a brand that fit.

Atul Chachra
Atul Chachra
Atul ChachraSenior VP and Brand Head, Soch Apparels

CultureX has transformed the way we approach influencer marketing. The platform has helped us find the perfect influencers who truly resonate with our brand values. We can now target specific regions with tailored campaigns, ensuring that our message reaches the right audience. The seamless integration of insights and engagement metrics has made our influencer strategy more effective than ever before. Working with CultureX has been a game-changer for Soch Apparels.

45%Regional engagement lift
4Metro regions targeted
HigherConversions from targeted regions

Soch Apparels and CultureX: local creators, regional growth

Soch now expands region by region with creators who belong there. The playbook repeats cleanly: search by city, match by niche, verify authenticity, then let genuinely local voices carry the brand.

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