CultureX case study with Supertails

How Supertails lifted brand engagement 60% with live monitoring

Supertails is a leading online marketplace for pet food, accessories and healthcare. Pet care in India is a fast-moving, competitive category, and Supertails wanted two things at once: a close read on its own brand sentiment and a clear view of what competitors were doing.

60%Boost in brand engagement
LiveBrand and sentiment monitoring
LiveCompetitor benchmarking
Introduction

Brand monitoring and competitor analysis in real time

Supertails competes in a category where customer sentiment shifts quickly and competitors launch constantly. The brand used CultureX to put its ear to the ground permanently: every mention, every sentiment swing and every competitor move, visible in one place as it happens.

  • Track brand mentions and sentiment across platforms
  • Benchmark competitor campaigns, pricing and strategy
  • Get real-time alerts on competitive moves
  • Turn market signals into faster marketing decisions
The problem

Market signals were arriving too late to act on

  • Brand sentiment tracked platform by platform, slowly
  • No consolidated view of competitor activity
  • Market shifts showed up after the window to respond

Following engagement across platforms one at a time left the picture patchy, and staying ahead of competitors meant guessing at what they were doing. Customer preference changes surfaced in the data after the chance to respond had narrowed. In a category this competitive, hearing about a rival’s campaign a week late costs real ground.

The solution

CultureX gave Supertails a permanent watchtower. Mentions, sentiment and engagement are tracked in one platform, so the brand always knows how it’s landing.

  • Centralized brand and sentiment monitoring
  • Continuous competitor benchmarking
  • Real-time alerts on competitive moves

Competitor strategies, pricing and campaigns feed directly into marketing decisions, and alerts fire the moment something changes. Reaction time went from weekly to same-day.

The result

Brand engagement rose 60%. Beyond the headline number, Supertails now makes marketing decisions with the market visible in real time: sentiment steers the messaging, competitor moves get answered quickly, and the brand’s position strengthens because little catches it off guard.

Saralita Nair
Saralita NairAssistant Brand Manager, Supertails

CultureX has given us the ability to monitor our brand and competitors in real-time, allowing us to react faster to market shifts. It’s been instrumental in strengthening our presence and gaining a better understanding of where we stand against the competition.

60%Boost in brand engagement
LiveSentiment monitoring
Same-dayResponse to competitor moves

Supertails and CultureX: full market visibility, faster moves

Supertails turned market awareness into an operating habit. The brand hears its customers in real time, sees its competitors clearly and moves first more often than it used to. The 60% engagement lift is what that looks like in numbers.

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