How Boomlet managed 6,300+ creators and 5,000+ content pieces with CultureX

Live performance tracking across 6,300 creators and 5,000 content pieces

A campaign’s fate is decided in its content: which posts pull engagement, which creators deliver, which formats die quietly. Boomlet needed to see all of it as it happened, and made CultureX the agency’s monitoring room.

• Track creator performance in real time across all campaigns
• Monitor 5,000+ content pieces from one dashboard
• Pitch campaigns to 2,300+ creators through the platform
• Generate client reports directly from live campaign data

Thousands of live content pieces with no timely view of any of them

• Creator performance checked by hand, always out of date
• Engagement problems surfaced late or not at all
• Reports arrived after the window to adjust had closed

Checking creator numbers manually was slow, and with thousands of pieces live at once, underperforming content could run for days unnoticed. By the time reports were assembled, the campaign had moved on. The agency had plenty of data. What it lacked was data it could see in time to act.

CultureX put everything on one screen. Performance for every creator updates in real time, with the context attached instead of buried in a spreadsheet.

• Live creator performance tracking
• 5,000+ content pieces monitored simultaneously
• 159 reports generated straight from campaign data

With 5,000+ content pieces watched at once, nothing underperforms unnoticed. 159 reports came straight from campaign data, ready whenever decisions needed making. Mid-campaign adjustments became normal practice rather than a fire drill.

Boomlet now manages 6,300+ creators and tracks 5,000+ content pieces as routine. Engagement problems get caught early, winning content gets amplified, and clients get reports built on live numbers.

Boomlet and CultureX: every content piece accounted for

With every creator and every content piece visible in one place, Boomlet runs bigger campaigns with more confidence. Content that works gets found fast. Content that doesn’t gets fixed faster.

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