Supertails is a leading online marketplace for pet food, accessories and healthcare. Pet care in India is a fast-moving, competitive category, and Supertails wanted two things at once: a close read on its own brand sentiment and a clear view of what competitors were doing.
HiFi Digital is a digital marketing agency that runs influencer campaigns for music labels, with Saregama, Sony Music and Universal Music Group among its clients. Music promotion means thousands of creators and content that lives or dies within a week, so HiFi needed to know what works before spending, not after.
Momentum is an influencer marketing agency that runs high-volume campaigns for smartphone brands, with iQOO, Motorola, OnePlus and Samsung on its roster. The agency could always deliver reach. It was paying premium prices for it, and needed data to find creators who could hit the same numbers for less.
WLDD is a digital marketing agency known for inventive influencer campaigns, with Dream 11, Myntra and Spotify among the brands it has served. The agency wanted tighter control over budget allocation, more impact per creator and reporting its clients could act on.
ToggleHead is a digital marketing agency handling influencer work for names like Cars 24, Reliance Industries and Elle. Its campaigns were growing faster than its processes. Creator research alone took 15 hours per campaign, and the data lived in too many places to be useful.
Illuminati is an influencer marketing agency that runs campaigns for brands like Lakme, Tata, JioCinema and ICICI Bank. Its creator network had grown past 4,500 people, and the spreadsheets and email threads holding it together were starting to give way.
Boomlet is an influencer marketing agency working with brands like BMW, Pepsi, Google and Tanishq. Its campaigns produce thousands of content pieces across thousands of creators, every one of which needs watching. Doing that by hand had stopped being realistic.
Tamada Media is an influencer marketing agency running campaigns for brands like Zomato, Flipkart and Groww. The agency manages a large creator network and wins its renewals by proving performance to clients, so its tracking and reporting had to keep pace with its ambition.
TVA is an entertainment and influencer marketing company that connects brands with creators, serving names like Asian Paints, Myntra and Wrangler. In entertainment, timing and fit decide everything, so TVA’s discovery process needed to be fast and precise at the same time.
SyncWync is a marketing agency focused on influencer campaigns and brand amplification, working with clients like Canon, MG Motor and ICICI Bank. Its campaigns held up well. Its turnaround time held them back: searches, proposals and shortlists all moved slower than the opportunities did.
HealthifyMe is one of India’s leading health and wellness platforms, using influencer partnerships to promote healthier living and grow its user base. In a category where audience trust decides everything, the brand needed to know exactly which creators and content were earning it.
Soch Apparels is a leading ethnicwear brand built on Indian craftsmanship and contemporary design for women. Its growth plan depended on connecting with audiences region by region, which meant finding creators who genuinely belonged to those regions and that aesthetic.
